SQUARE ONE
SERVICES
CAMPAIGN CONCEPT • creative direction • IMAGE ART DIRECTION
casting • PHOTOGRAPHY & VIDEO
project management • LOCATION MANAGEMENT • production
CAMPAIGN CONCEPT • creative direction • IMAGE ART DIRECTION
casting • PHOTOGRAPHY & VIDEO
project management • LOCATION MANAGEMENT • production
Powered by the shopping centre’s desire for a stronger connection with the community,
the campaign was shot across multiple locations within Mississauga, Ontario, produced to add authentic tones of joy to the city. This project required inventive location scouting to transform everyday settings into a variety of inspirational backdrops.
