SSENSE

The Science of Stella McCartney

A truly 360 statement, this co-branded editorial was an insightful homage to the future-of-fashion brand, Stella McCartney. The designer’s sharp and sustainable identity was fully imagined here from the voyeuristic photographic approach to the renewable shooting location. Once an unusually minimalist gas station on Nuns’ Island, Montreal, this editorial backdrop was designed by architect Ludwig Mies van der Rohe and now acts as a youth community centre.