MIKHAEL KALE
SERVICES
CREATIVE CONSULTING • visual identity
IMAGE ART DIRECTION • fashion direction & styling
PHOTOGRAPHY & VIDEO • casting
LOCATION MANAGEMENT • production
E-COMMERCE
CREATIVE CONSULTING • visual identity
IMAGE ART DIRECTION • fashion direction & styling
PHOTOGRAPHY & VIDEO • casting
LOCATION MANAGEMENT • production
E-COMMERCE
J.Studio+ and Mikhael Kale teamed up to digitize
the designer’s conceptual label.
The experimental and unapologetic brand required inventive strategizing and creative direction to introduce its well-established physical identity to the URL landscape.
The partnership involved conceptualizing an integrated campaign, re-launching an evolved website and the introduction of e-commerce capabilities. We created powerful visual content in the form of gifs, fashion stills, abstract imagery and videos to highlight the contrast of the brand’s beautifully chaotic nature and the design teams skilled craftsmanship.
E-COMMERCE
CAMPAIGNS
S/S ’18
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F/W ‘17
F/W ’17
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S/S ’17
