F. MILLER
SERVICES
campaign concept • VISUAL STRATEGY • image art direction
CREATIVE CONSULTING • casting
photography & video • SOCIAL MEDIA & DIGITAL CONTENT
location management • PRODUCTION
campaign concept • VISUAL STRATEGY • image art direction
CREATIVE CONSULTING • casting
photography & video • SOCIAL MEDIA & DIGITAL CONTENT
location management • PRODUCTION
J.Studio+ teamed up with F.Miller, an organic botanical skincare line, to deliver a comprehensive visual strategy to refresh and innovate the brand while sharpening its presence and positioning in the market.
We conceptualized
and executed all photographic
and video content to breathe new life into F.Miller’s
beauty brand.
and executed all photographic
and video content to breathe new life into F.Miller’s
beauty brand.
Our assets were strategically executed to live along the brand’s re-designed packaging and website by channeling the brand’s minimalistic, natural, and holistic vision, creating compelling imagery to nurture its core values.
The digital first campaign,
shot at Verana, a boutique
hotel in Yalapa Mexico,
uses visual content to
reimagine
its founder’s key messaging
of a self-care label rooted in
simple luxury and sustainability.
An intimate and artistic yet low-fi approach was taken in creative and art direction to produce a range of assets that fuse seamlessly with the brand’s existing strong social media presence, as well as new digital content and direct-to-consumer printed postcards.
SKIN & HAIR
PRODUCT
ABSTRACT
STILL LIFE
