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MARSHALLS
BACK-TO-SCHOOL ’19



A motion and digital first campaign, this season we decided to sell school spirit. With kids taking over classrooms, running riot in hallways and jumping on tables, this high-energy campaign added excitement and animation to a recurring retail theme. Alongside the movement based digital campaign, we created narrative-driven print specific imagery for direct mail marketing.

SERVICES
brand strategy  •  CREATIVE DIRECTION  •  integrated campaign
CONTENT STRATEGY  •  art direction  •  PHOTOGRAPHY & VIDEO
print  •  DIGITAL & SOCIAL MEDIA  •  copy writing  •  FASHION DIRECTION
styling  •  CASTING  •  production  •  LOCATION MANAGEMENT























































































DIRECT MAIL